As South African consumers continue to seek greater value, energy efficiency, and innovation in the home appliance category, Massmart is expanding its home appliance range with the introduction of Haier as a globally recognised home appliances brand, now available at Makro stores nationwide.
The move forms part of Makro’s ongoing strategy to strengthen its position as a leader in appliance retail through continued investment in global sourcing, category innovation, and an expanded assortment of international brands that combine performance, innovation, and affordability for South African consumers.
Through the collaboration, Makro customers will now have access to a curated range of premium Haier refrigerators, washing machines, air conditioners, and smart home appliances designed to meet the needs of modern South African households. The expansion further strengthens Makro’s appliance assortment strategy, which focuses on offering customers greater choice across premium, value-driven, and innovation-led products sourced from leading global manufacturers.
The introduction of Haier comes at a time when consumers are placing increased focus on durability, energy efficiency, and long-term value as they navigate rising living costs, electricity pressures, and evolving household needs.
Langa Khanyile, Massmart Retail Marketing Executive says the addition of Haier reflects Makro’s continued focus on strengthening its leadership in the appliance category while expanding access to globally recognised innovation-led brands.
“South African consumers are becoming increasingly intentional about the products they bring into their homes. Customers are looking for trusted brands that deliver on quality, energy efficiency, innovation, and long-term value. We remain focused on evolving and strengthening our appliance assortment through strategic global sourcing that allows us to bring customers differentiated access to leading international brands and technologies”, says Khanyile.
This collaboration will bring exciting new products to Makro’s shelves, while strengthening Makro’s reputation as a leading supplier of globally sourced appliances in South Africa.
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