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5 ways Emirates Skywards has elevated the loyalty experience – More Miles, more rewards, and more members

Emirates Skywards continues to raise the bar in the loyalty industry with its pioneering initiatives and customer-centric strategy. Over the past year, the loyalty programme has rolled out new feature enhancements and expanded its brand portfolio to attract 33 million members worldwide.   

Recognised as one of the most valuable loyalty programmes in the world – here are five ways Emirates Skywards has elevated the loyalty experience.

1. Expanded money-can’t-buy experiences with Skywards Exclusives  

With Skywards Exclusives, members can spend or bid Miles on hospitality tickets and VIP experiences to some of the world’s most renowned sporting events, including US Open, Roland-Garros, AC Milan, Real Madrid, Arsenal, and Wimbledon, The Championships. 

More recently, Emirates Skywards  expanded its lifestyle partnerships to offer  members a chance to experience the lush tea plantations in Sri Lanka with Dilmah Tea;  and a chance to discover the idyllic vineyards in Champagne with in France with LVMH (Moët Hennessy Louis Vuitton).  

Stay tuned for even more experiences in the pipeline!  

2.More opportunities with Cash+Miles  

Members can see more of the world with Cash + Miles by instantly reducing the amount of cash needed to pay towards the cost of a flight ticket, on any fare, any day. By logging-in to emirates.com before their search, members can also benefit from personalised rates and save up to 3 times more.* Look out for the special offer icon on selected flights! 

A very popular offering, Cash+Miles has now expanded, enabling members to use Cash+Miles for ancillary products such as preferred seat selection, excess baggage allowance and lounge access in airports worldwide.

3. Download, link and earn with Skywards Everyday  

Skywards Everyday is an app that enables members to earn Skywards Miles all day, every day with over 300 partners across dining, high street and luxury shopping, entertainment, beauty and wellness, groceries, and services. 

The loyalty programme re-launched the app last year with an enhanced seamless experience. Members simply need to link up to five Visa or Mastercard debit or credit cards in the app. Emirates Skywards credit card holders can multiply their miles by earning twice on the same transaction – making it much easier for members to earn Miles faster. 

Visit Skywards Living to explore a world of rewards with more than 4,000 retail, lifestyle, and car rental partners; and access to around 2 million hotels via travel partners worldwide.

4. Get rewarded for online shopping with Skywards Miles Mall  

Emirates Skywards members can earn Skywards Miles by shopping with their favourite brands across the UAE, UK, USA, Australia and India. Members will be spoilt for choice with over 2800brands on Skywards Miles Mall  across various categories, including food, fashion, beauty, electronics, health, wellness, travel, leisure, entertainment and more. 

The loyalty programme has recently introduced a new way to spend Miles on Gift Cards. Starting at only 2,000 Miles – members can simply log into skywardsmilesmall.com with their Emirates Skywards membership details; select their preferred Gift Card value; and enjoy spending Miles with hundreds of brands.

5. Earning & Rewards with Airline Partners 

In addition to Emirates and flydubai, Skywards members can enjoy offerings with over 15 airline partners, including United Airlines, Air Canada, Azul, Japan Airlines, Qantas and Condor.  Best of all, Economy Class Reward tickets across all partners have recently been reduced by 20%, with rewards now starting from just 8,000 Skywards Miles!*  Bookings can be done conveniently via emirates.com or contact centres. 

Onwards, Upwards, Skywards  

With over 33 million members worldwide, Emirates Skywards continues to be recognized for its innovative products and industry-leading initiatives. The loyalty programme has won more than 50 awards since its inception, and more recently, crowned as “Global Loyalty Programme of the Year Middle East” at the prestigious International Loyalty Awards 2024. 

Emirates Skywards was also recognized as “Middle East’s Leading Airline Rewards Programme” at the World Travel Awards 2024; “World Leading Airline Reward Program” at the World Travel Awards 2023; “Best Earn & Redemption Capability” at the Frequent Traveller Awards 2023 and “Airline with the Best Frequent Flyer Programme” at the Business Traveller Awards 2024. 

In the last year (March 2023 – March 2024) –  

  • 33.1 million members  
  • 370 new members enrol per hour. 
  • 6 new members join the loyalty programme every minute.   
  • 80.1 billion Skywards Miles earned 
  • More than 100,000 earned transactions made daily . 
  • 1.3 million flight rewards processed 
  • 1 in 8 flight tickets purchased by members utilising Skywards Miles. 
  • 4.5 million Skywards Miles redeemed per hour.   
  • 115 Skywards Miles redeemed daily  
  • 190,000 co-brand cardholders across UAE, KSA, UAE, US and India  

For more information, visit emirates.com. 

*Terms and conditions apply 

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About us

Actually, Home Food and Travel offers a lot more than just reviews of accommodation, restaurants, spas and adventure activities.  We also visit great destinations, receive advice from interior designers and stop to smell the roses and taste the coffee.

Our team of journalists are seasoned travels and love visiting the myriad of exciting places around South Africa.  Whether it is off the beaten track or in the heart of the top attractions of the country, we’ll be there,

Home Food and Travel advice on finding the right accommodation

So what is the right accommodation?  Well more often than not, it’s your travel budget that dictates the type of accommodation that you choose. 

Expensive is not always better.  Our team at Home Food and Travel will tell you that they have camped in areas with limited ablutions and had a wonderful holiday.  They have also spent a night in a five star hotel only to be disappointed because their expectations exceeded the experience.

The reason for your travels will also affect your choice.  A business trip requires different amenities to a beach holiday. 

Our articles, reviews and experiences can certainly help you make your decision.

Restaurants with a good mix of service, food and ambiance

To my mind a great restaurant offers three things – excellent service, great food and a wonderful ambiance.  Of these, service is the most important. 

No matter that the food is delicious and the setting delightful, poor service can ruin the occasion.  However, great service combined with mediocre meal and a plane jane restaurant can still be a pleasant night out.

We’ve eaten in restaurants that are really dirty but with incredible food and couldn’t help but give a rave review.  We’ve also hardly noticed what we ate because the setting was just amazing.

However, the best restaurants come with the best of service, food and ambiance.

Spas are the ultimate relaxation aid

How do you know when you have had a great spa experience?  The answer, of course, is when you doze off on the treatment table. 

Well that’s our theory anyway.  It also doesn’t take a grand location with enormous facilities for a spa to be really good

A small, personal spa that is owner run can result in the best massage you have ever experienced.  However, the grand spas in five star hotels offer unsurpassed facilities in an environment that just makes the stress in your shoulders and neck melt away before you even finish checking in.

Adventure!

You don’t have to be an adrenaline junky to enjoy an exciting experience.  In fact, what are commonly termed adventure activities usually have incredibly high safety standards and unblemished safety records.

Ziplining, bungy jumping and shark cage diving are all very safe.  It’s just that our mind tells us we are craaazzzzyyyy to be doing this.

On the road to great places of accommodation, restaurants, spas and adventure activities

If you’re driving, be safe and make use of all the wonderful farm stalls that populate South Africa’s open roads.

If you overhear somebody asking a lot of questions or see someone taking photos of empty bedrooms chances are it’s one of our Home Food and Travel team members.

We’re out looking or those great places of accommodation, restaurants, spas and adventure activities.

See you on the road!

 

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About the Publisher, Graeme Lund

The tourism industry has been my bread and butter for most of my life.  It started with my incorporating a tour company in 1995 just as South Africa was opening to international tourism. I was the first qualified field guide in the Eastern Cape and later became the approved tour guide trainer for the region.  At various times I have owned a tourist information office, an advertising agency specializing in marketing tourism businesses,  sat on the board of directors of various tourism organisations and a been a publisher of travel magazines and websites.

Southern Africa is my home and the diversity of cultures,  scenery and fauna and flora are what make it so special.  I have a passion for exploring and have done so by driving, hiking, strolling, cycling, boating, sailing, diving and flying and know that their is still so much more to see.  

Along the way their are so many amazing places to stay and to eat and they are an integral part of what makes this such a special place. These private and public tourism enterprises play a huge part in ensuring that our natural environment remains intact.

I am a fervent conservationist.  I have served on the Board of Trustees of Bayworld and am currently a director of Bay Action Network Alliance. I believe that tourism is one of the few effective ways of protecting a dwindling natural heritage in the face of overpopulation and irresponsible and selfish exploitation of natural resources. Sadly conservation for conservation sake is as out of date as fax machines and typewriters.  Animals and conservation areas must make more money from tourism than they can from exploitation to ensure their long term survival.  It is for this reason that I love working with responsible tourism organizations around Southern Africa.

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