Skinimalism is about embracing simplicity. E45‘s expertly formulated creams and face care range embody this less-is-more approach, restores and protects the skin barrier – so you get everything your skin needs, without the extra fuss.
What is Skinimalism?
Skinimalism is all about simplifying your skincare routine – using fewer products while maximising their benefits.1a
It’s about ditching the clutter, skipping the overcomplicated routines, and sticking to what really works. A straightforward three-step approach – cleanser,1b moisturiser,1c and sunscreen1d – gives your skin everything it needs without the fuss.
Why Overdoing It Hurts Your Skin
One of the biggest downsides of overdoing skincare is irritation overload. Using too many strong active ingredients can weaken the skin barrier, making your skin extra sensitive and reactive.2a The more products you pile on, the higher the risk of allergic reactions. From mild irritation to full-blown breakouts, overloading your routine can leave your skin feeling stressed instead of soothed.2b On top of that, your skin has its own natural defence system – a microbiome filled with good bacteria that helps keep things balanced. But over-cleansing, over-exfoliating, or using too many harsh products can throw it off, leading to breakouts, dryness, and even conditions like eczema.2c
E45: The Essentials of a Skinimalistic Routine
Drawing on 70 years of experience, E45 knows keeping your routine simple and skin-friendly is the best way to keep your skin happy and healthy. The brand’s lotions, creams, and face care products are formulated with clinically proven ingredients to soothe, hydrate, and protect the skin barrier, preventing moisture loss and external irritants from triggering inflammation.
E45 Cream3
A true multi-tasker, E45 Cream’s emollient formula soothes and supports conditions like ichthyosis, dermatitis, eczema, psoriasis, and even burns, especially around joints where dryness can restrict movement.3
E45 Face Foaming Cleanser4
The E45 Face Foaming Cleanser for everyday use is dermatologically testedand gentle on skin. Designed specifically for facial care, it’s perfect for dry, sensitive skin and even suitable for those prone to conditions like eczema and dermatitis.4
E45 Daily Protect Moisturiser5
A true skinimalist staple, The E45 Daily Protect Moisturiser delivers lasting hydration while fending off dryness.With SPF 30 and UVA/UVB filters, it’s your shield against sun damage and harsh environmental factors.Fast absorbing,it’s suitable for eczema-prone and atopic skin, and enriched with Vitamin E.5
E45 Face Night Cream6
Streamline your evening routine with the E45 Face Night Cream. Enriched with Vitamin E, this restorative cream provides hydration after just one application and helps repair the skin barrier while you sleep. Packed with nourishing ingredients like Vitamin E, and dermatologically tested for sensitive skin, it also contains Macadamia Oil and Shea Butter to soothe dry skin.6
E45 Hydrating Face Serum7
For hydration without the hassle, E45 Hydrating Face Serum delivers, deep lasting hydration. An ideal moisturiser, it repairs the skin barrier, locks in moisture, and keeps skin healthy. It also supports collagen and elastin, maintaining their structure for smoother, and glowing skin. This serum also features microalgae and seawater for enhanced hydration, elasticity, and texture.7
E45 Lips & Dry Spots Balm8
The E45 Lips & Dry Skin Balm provides targeted hydration, softening and nourishing dry, chapped lips and small dry skin areas. Suitable for use on your body, face, and hands, it’s perfect for the whole family. Enriched with highly lanolin, Vitamin E, and Beeswax, it helps lips and skin regenerate, leaving them smooth and comfortable.8
E45 Daily Lotion9
E45 Daily Lotion absorbs quickly, is free from added colours and fragrances, and delivers hydration that’s perfect for dry, sensitive skin – ideal for everyday use.Dermatologist-tested and enriched with glycerine, it keeps your skin soft and moisturised.9
E45 Moisturising Lotion10
When your skin feels dry or tight, E45 Moisturising Lotion is your go-to daily essential. It’s light, fragrance-free formula suitable for your body, face, and hands.Clinically proven to soothe roughness, reduce redness, and minimise scaling and flaking.10
E45 Rich 24hr Lotion11
Looking for that extra touch of nourishment? E45 Rich 24hr Lotion offers long-lasting, deep hydration for dry and sensitive skin. Formulated with Evening Primrose Oil, it locks in moisture, leaving your skin soft and nourished all day. This fast-absorbing lotion is free from added colours and fragrances, making it gentle and suitable for everyday use.11
Final Thoughts
When you overload your skin, it gets overwhelmed, things get messy, and nothing works the way it should! Simplify your skin care routine with E45’s skin care product range that provide the hydration, repair, and protection needed to keep your skin youthful and resilient.
The E45 skin care product range is available from selected independent pharmacies, Clicks and Dis-Chem stores. The range is also available from Takealot. For more information and references, visit E45 and join the conversations on Facebook, YouTube, Tik Tok and Instagram.
