Leave the drama at home. Here’s how to plan a multi-generational escape that everyone – grandparents to grandkids – will love.
In a world where families are more spread out than ever, multi-generational travel has emerged as one of the most powerful movements reshaping modern tourism. It’s not just about getting away together, it’s about reconnecting across generations, sharing experiences that bridge ages, and creating the kind of memories that linger long after the sun sets.
From toddlers to teenagers, parents to grandparents (and occasionally the family pets), this is travel that celebrates the entire clan – united by the rare luxury of uninterrupted time.
The why behind the trend
At its core, multi-generational travel is about reclaiming connection. According to Virtuoso, an international travel agency network specialising in experiential travel, 33 – 40% of the $270 billion leisure travel market now falls under this category. Families are choosing experiences that allow for quality time, shared milestones, and intergenerational bonding – far removed from the distractions of everyday life.
Even Euromonitor International’s Global Consumer Trends Report predicted this years ago, noting that financial support from boomer parents often makes these trips possible for younger generations. It’s not just generosity, it’s legacy in motion.
Safari specialists, like African Travel, report a 20% rise in bookings, with 40% of trips funded by grandparents. Bucket-list adventures are being ticked off one by one – together. To add to this 25% of all leisure travelers are grandparents and 37% travel with their grandchildren. They travel almost 25% more than the average leisure traveller, taking four or more trips yearly, according to Leisure Group Travel.
A global family affair
In the past year alone, 27% of U.S. adults have travelled with three or more generations of family, while 56% of British grandparents say they’ve taken a multi-generational trip in the last five years. The numbers don’t lie – this isn’t a passing fad. It’s a lifestyle evolution.
And the benefits are profound. Beyond shared laughter and poolside selfies, children gain life lessons and cultural awareness from their elders, learning, quite literally, from experience.
What makes the perfect multi-generational trip
The ideal itinerary blends variety with balance: enough excitement for the young, enough comfort for the wise, and plenty of shared magic in between.
- Gen Z seeks adventure and discovery.
- Boomers crave relaxation and bucket-list fulfillment.
- Millennials and Gen X look for local immersion and cultural experiences.
It’s no wonder that 77% of multi-generational trips celebrate life milestones – birthdays, anniversaries, or reunions that deserve more than a group chat.
Top destinations include Italy, Mexico, South Africa, Costa Rica, and Turkey – places offering equal parts culture, cuisine, and coastline. In Europe, Spain remains the family favourite; in the UK, the scenic South West leads for domestic getaways.
On local shores, nestled in the majestic Drakensberg mountains, is Premier Hotels Sani Pass, a tranquil family-friendly retreat with spectacular views and access to outdoor adventures, boasting two waterfalls onsite.
Premier Resort Cutty Sark posted a 30% year-on-year revenue increase, driven by its blend of beach leisure, family suites, and easy access to Aliwal Shoal reef’s diving attractions. Child minders keep little ones entertained while parents unwind at the spa or beach.
Travel reimagined: how hotels are adapting
The hospitality industry is taking note. Around the world, hotels are evolving – rethinking everything from room design to dining and activities.
For instance, at Premier Hotels & Resorts, flexibility and togetherness sit at the heart of the experience. Families can choose between spacious suites, connecting rooms, and options ideal for group living. There’s something for every generation: supervised kids’ play zones, tranquil spas, fitness centres, golf courses, and gourmet restaurants that bring everyone back to the table.
“Families are travelling together again seeking experiences that connect generations,” says Wayne Neath, Group Commercial Director. “Our coastal resorts and Premier Hotel The Winkler in White River have seen double-digit growth this year, proving that leisure and family travel are powering recovery.”
Those hotels offering travel ideas to support the trend are providing options like safaris, city tours, beach holidays and cruises as the ideal way for inter-generational families to get together and celebrate their connection.
The destination is connection
Multi-generational travel reminds us that luxury isn’t defined by thread count or check-in champagne – it’s measured in moments shared. A sunset over the Indian Ocean. A grandparent teaching a child to swim. A family meal where no one’s in a rush.
As the trend continues to grow, hotels that embrace multi-generational design and empathy will lead the new era of hospitality. For Premier Hotels & Resorts, it’s not just about where you stay, it’s about who you stay connected to.
For more articles like this click here.
If you enjoyed this website then check out our other sites: Wedding and Function, Kids Connection, Thirsty Traveler, Boat Trips for Africa, Bargain Buys, Business Link.
Need help with your online marketing then visit Agency One.
