The Kenya Tourism Board today announced A Journey Through the Wild Heart of East Africa, a multimedia branded campaign created for them by BBC Story Works Commercial Productions, that follows seasoned travel photographer and adventurer Jack Swynnerton on a stunning journey capturing the country’s dramatic landscapes and incredible wildlife.
In this new campaign, which launches today [Tuesday 20th May] across online and social media, Swynnerton enjoys a once-in-a-lifetime experience as he discovers the true spirit of adventure in Kenya, documenting his journey in a photography essay and travel guide split into three chapters – Land, Water and Air.
On land, his adventure begins at the heart of Kenya’s wild frontier as he walks the plains of the Maasai Mara. Crossing the rugged landscapes of the savannah, he showcases Kenya’s world-famous wildlife, getting up close and personal with a pride of lions, and discovers the warm hospitality and cultural richness of the local Samburu community.
From there, we take to the skies and embark on a hot air balloon safari above the Maasai Mara at dawn, offering an unparalleled view of the wild, before taking a flight in a light aircraft to a remote elephant sanctuary and hiking off-grid up the snow-capped peaks of Mount Kenya, experiencing moments of stillness on Africa’s second highest mountain.
Finally, we dive into Kenya’s hidden coastal and aquatic gems. In Watamu on the Swahili coast, our guide paddleboards through tangled mangrove forests, kitesurfs along the turquoise waves of the Indian Ocean and heads out to sea on a traditional dhow sailing boat.
June Chepkemei, CEO Kenya Tourism Board (KTB), said: “This campaign marks a pivotal moment in our efforts to diversify Kenya’s tourism offerings beyond the traditional experience. By highlighting the rich tapestry of adventure activities from mountain trekking and aerial safaris to coastal exploration, we are positioning Kenya as an excellent destination for thrill-seekers and nature lovers alike. ‘A Journey Through the Wild Heart of East Africa’ highlights the immense potential of adventure tourism and reinforces our commitment to offering visitors a dynamic and unforgettable travel experience.”
Jihane Rassasse, VP of Content Partnerships for MEA, Turkey and the Mediterranean, BBC Studios, said: “This thrilling journey across Kenya and the stunning visual storytelling of Jack Swynnerton provides the perfect lens through which to explore adventure tourism in the country. From spotting elephants on safari to marvelling at mountain views, we’ve showcased some amazing experiences which will offer audiences around the world a taste of just what an adventure in Kenya can offer.”
A Journey Through the Wild Heart of East Africa launches today across a range of innovative digital formats on BBC.com. Swynnerton’s visual storytelling is also available to view as branded content across social media platforms including Facebook, Instagram and TikTok through photography reels, behind-the scenes footage and more.
To create the campaign, BBC StoryWorks Commercial Productions leveraged BBC Studios’ world-renowned creative and production capabilities that are behind some of the most beloved storytelling on the planet.
BBC Studios, the commercial arm of the BBC, relaunched BBC.com and the BBC app last year, transforming the way audiences read, watch and find the BBC’s journalism and storytelling outside of the UK. Since relaunching, BBC.com has seen double-digit year-on-year growth for nine consecutive months, with audiences in Kenya increasing by 10 per cent in the first year. Today, BBC.com reaches 130 million visitors globally.
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